Mktg Plan for Jollibee Essay

Jollibees growth is due to its delicious menu line-up like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative selling programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and hard in-store environment and friendly and efficient service.And it is this tried and tested formula of delivering great-tasting nutrient, adherence to world class operating standards and the universal appeal of the family values the brand represents that atomic number 18 driving the expansion of Jollibee both locally and in the overseas market. BUSINESS TREND ANALYSIS Fast food or quick service restaurants form come a yen way since 1921 when White Castle, the start-off fast food hamburger chain, sold burgers at five cents a piece and ended its first day with a US$3. 75 profit. Arguably, A&W was the first fast food restaurant having sold the first frosty mug of A&W root beer for one nickel in 1919.In the Philippines, Tropical Hut Hamburger is reputedly the first hamburger chain dating covering fire to 1965. The trend of take in out spending and fast food expansion as a vehicle to growth will continue as long as in that location is fierce competition in the workplace. The drive towards competitiveness with longer working hours and no time for home cooking coupled with the communitys continuing desire for new fast food concepts will allow innovative and progressive food chains to prosper. A downside to this is the changing eating habits, which some researches suggest has led to an unhealthy lifestyle.However, fast foods baffle been made aware of this situation and are starting to offer healthier options. The fast food industry is not without its challenges, especially in the United States. From risin g food costs, economic recession and changing perceptions about health, many fast food franchises gain been feeling some heat. But rather than flee from this challenge, the fast food industry has been adopting new practices and offering new products. Modern society is on the go, and there is plenty of demand for a quick bite at all times of the day.Fast food franchising opportunities exist in the traditional spaces like burgers and pizza, unless are also sprouting up in healthy and unique ways as well. The fast food industry, also known as agile Service Restaurants (QSR), has been serving up tasty morsels for as long as people have lived in cities. The modern system of fast food franchising is believed to have started in the mid 1930s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression.And oh how it has grown As cars became commonplace, the drive-thru concept brought explosive growth to the idea of food-on-the go. Fast Food was added to the Merrion-Webster dictionary in 1951 and U. S. fast food companies are now franchised in over degree centigrade countries. In the U. S. alone there are over 200,000 restaurant locations Revenue has grown from $6 billion in 1970 to $160 billion last year, an 8. 6% annualized rate. Fast food franchises focus on high volume, low cost and high speed product.